Almost 40% of millennials have chosen a job because of the sustainability of the company. Less than a quarter of Gen X respondents said the same, and 17% of baby boomers.
[Image: VLPA / iStock]
If you were willing to accept a lower salary to work for an environmentally responsible company, you wouldn't be alone. In a recent survey, nearly half of those surveyed and three-quarters of workers in the millennial age range said the same thing; more than 10% of workers said they would be willing to cut a pay cut of $ 5,000 to $ 10,000.
The survey, which was the result of conversations with 1,000 employees at large American companies, echoed the findings of some similar research in the past. More than 70% said they were more likely to decide to work for a company with a strong environmental agenda. Millennials, who will make up three-quarters of the workforce in six years, have likely done this; nearly 40% said they had chosen a job in the past because the company performed better in sustainability than the alternative. Less than a quarter of Gen X respondents said the same, and only 17% of baby boomers.
Almost 70% of those surveyed said that if a company had a solid sustainability plan, it would affect their decision to stay with that company for the long term. More than a third said they have given more time and effort to a job due to their employer's sustainability agenda. Another 30% said they left a job in the past due to the lack of a company sustainability plan. Most said that sustainability is important or very important to them personally, and most also said that companies must play an important role in advancing sustainability.
In a different survey in 2016 with similar results, 64% of millennials said they would not take a job at a company that was not socially responsible; three-quarters said they would accept a lower salary to work in a company more aligned with their values.
The message for large companies is clear: to the extent that sustainability planning is about ensuring that an organization can survive the threat of climate change, it is also part of convincing employees to embrace (and maintain) the jobs to be filled. "From my perspective, it is a competitive advantage for large companies to really align with employee ideas about creating more environmentally sustainable options," says Evan Caron, co-founder of Swytch, the clean energy platform based on the blockchain that commissioned the survey.
Adele Peters is a Fast Company staff writer. Previously, he worked with GOOD, BioLite, and the Sustainable Products and Solutions program at UC Berkeley.
Original article (in English)