The celebrations in honor of the Pachamama vary according to the region, but all are for the “protective” and fertile nature of the earth. Some take a mixture of cane with male rue that they have prepared for days, the concoction is prepared in advance to macerate: they buy a bottle of cane, put some rue leaves inside, close it and keep it.
When the time comes, he serves it to loved ones so they have a good year. In the northwest of the country it is also customary to place amulets: on the ankle, wrist or neck, a black and white thread of llama or sheep wool is tied, spun to the left, and kept on until it breaks .
Others offer food cooked in a clay pot directly on the ground. Celebrating the Pachamama is a custom that spreads more and more.
On August 1, Pachamama Day is celebrated. It is the most popular celebration of the original peoples of Latin America. The day celebrates Mother Earth: "Pacha" in Aymara and Quechua means earth, world, universe.
This veneration of Mother Earth is the oldest in the Andean region. Some authors consider it prior to the cult of Inti, the Sun god of the Incas.
In the ceremony, created by the peoples of the central Andes, a series of offerings are made to celebrate the "protective" and fertile nature of the earth, which vary according to the region.
In the province of Salta, for example, the ceremony aims to remember that everything created comes from the earth. But in addition, it is characteristic that the inhabitants light an incense to drive away the possible evils that have remained in their houses.
In the province of Jujuy, on the other hand, after a community meal, a hole is dug and the Pachamama is fed and drunk.
In the Andean north, the ritual includes digging a hole where a clay pot with food, bread and sweets, ears of corn, a bottle of chicha or brandy, tobacco, and coca leaves is placed in order to “carar” (feed) to the Pachamama, which is then covered with stones, to form a mound called "apacheta".
To complete the ceremony, those present take hands to express the spirit of brotherhood that reigns, and dance around the hole already covered, to the sound of the box, flute and the song.
In all cases, however, the rituals are performed by the elderly in the community.
The faith centered on the Pachamama coexists in many cases with Christianity. Syncretisms then occur between beliefs: for example, in Bolivia, the Pachamama is identified with the Virgin of Copacabana in La Paz, and the Virgin of the Socavón in Oruro. In Peru, the Pachamama is identified with the Virgin of Candelaria.